Controlled Spontaneity

How do you shoot seventy four members of staff in offices, factories and outdoors quickly and efficiently, giving a consistent look to the lighting throughout? Use a Profoto Acute battery pack, a 4’x3’ Softbox, Air Remote and a willing helper (cheers Rob). The idea was to make the images look as natural as possible if that’s possible when pointing a long lens at them, we deployed the “controlled spontaneity” approach…



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